Course: Creative Media 350, Creative Strategy - University of Hawaii, West O'ahu
Story behind logo: Wanderlust’s core mission is to create community around mindful living and their motto is to "find your true north." We felt that the lotus is often associated with these ideas and embodies elegance. I decided on seven petals because Wanderlust has six core principles and the seventh petal represents that "true north," which is embedded into the center petal.
Creative Brief and Final Logo
First and second round sketches
First round comps
Business system/stationary design
Yoga mat designs
Apparel designs
Poster design (text taken from website)