This is a logo project that I did for Creative Media 350, Creative Strategy, at the University of Hawaii, West O'ahu.
I utilized Adobe Illustrator, InDesign, and Photoshop.
Each student was assigned a "client" that wrote a Creative Brief. From that brief, we brainstormed with sketches, then transferred the sketches to Illustrator where we explored different fonts and compositions, and ultimately created the final logo and applied it to a storefront and packaging tools. My "client" was Simply Fit Apparel (instagram.com/simplyfitapparel).
The story behind this logo: Simply Fit Apparel is a fitness-centered brand, whose tagline is "passion over everything." The crossing barbells represent fitness, the fire represents passion, and the flexing-arm-heart also represents fitness and passion.
Creative Brief and Final Vertical and Horizontal Logo
Sketches
Round 1 and 2 Comps of chosen sketches, exploration of horizontal and vertical designs
Storefront Design
Marketing Tools: Tag and Packaging Designs