This is a logo project that I did for Creative Media 350, Creative Strategy, at the University of Hawaii, West O'ahu.
I utilized Adobe Illustrator, InDesign, and Photoshop.
Each student was assigned a "client" that wrote a Creative Brief. From that brief, we brainstormed with sketches, then transferred the sketches to Illustrator where we explored fonts and imagery, and ultimately created the final logo and applied it to a business system and marketing tools. My "client" was the Shoreline Hotel Waikiki (http://shorelinehotelwaikiki.com).
The story behind this logo: since the hotel is called "Shoreline," the logo consists of an imagine of an actual shoreline, that also incorporates the letter "S" for Shoreline Hotel.
