Course: Art 221: Design for Print and Web at the University of Hawaii, West O'ahu.
The story behind this logo: Legendary Taste is dessert food truck that is well-known for specialty cupcakes, cakes, french macarons, and ice cream sandwiches. Legendary has very girly, yet edgy personality, and is able to create desserts for more "mature" audiences.
Creative Brief, Mood Board, and Round 1 Comps
Round 1 Business System/Stationary: Letterhead, Envelope, and Business Card
Round 2 Comps and Round 2 Business System/Stationary: Letterhead, Envelope, and Business Card + Photography incorporation
Final chosen Logo and Business System/Stationery